So I set time aside for sales calls; an hour of calls to be exact. Some call it a “power hour”, I’d rather call it an hour of hell! Nonetheless, I prep myself. I spend all day speaking positive things and reminding myself that this hour of hell is crucial to the success of my business. However, engaging in small talk using a device where I cannot see the other person leaves me feeling uneasy. For me to have a meaningful conversation, I need to analyse their body language and see their facial expressions. I need to look them deep in the eyes and really connect with them!
I try and shake off the negative thoughts and do something else to distract me. But now it’s only 30 mins to my ‘power hour’ and I’m already contemplating reasons as to why I don’t have the time to do it. Every possible scenario plays out in my head, ‘will they hang up?’ ‘will they like what I’m saying?’ and ultimately ‘will they buy?!’
But it’s just a phone call right? No harm can come to me…well not physically anyway!
It’s not like I encounter many rude people or I freeze on the phone. It’s just this wave of anxiety that comes over me just before the person picks up. As the phone rings, my heartbeat picks up a notch. After 3 rings, I’m thinking “Should I just hang up now?” As tempting as it is to hang up before they answer… I usually stick it out.
But the truth is, I don’t enjoy the experience.
On one particular day, I got extremely flustered during my ‘power hour’. (I’ll be honest I avoided these power hours as much as possible!). I worked myself into a panic. It was completely irrational. My anxiety levels were through the roof and I was ready to throw in the towel and admit defeat to the entrepreneurial life! In my moment of utter frustration, I turned to my husband and said ‘I don’t want to make another sales call again!’. And I meant it. I never wanted to sell my products over the phone again! No doubt this all sounded crazy to him, even though he tried to understand my plight, I know deep down he was thinking ‘just pick up the phone woman!’. He gave me a pep talk and even offered to do the calls for me but that’s not what I wanted. I still wanted to make the sales myself, but just not over the phone and I was adamant that I didn’t want to put myself through that again!
Making sales is crucial
But running a business that makes no sales is not a business at all! Let’s be real. So I had to make sales somehow! But I really didn’t want to do it over the phone… I work better off the phone. Face to face conversations. Building genuine relationships with people. I can do that.
As an introvert entrepreneur, I knew this was a conflict I would encounter. Our genuine distaste to small talk vs the need to make sales is a serious issue we have!
While reading “The Introvert Entrepreneur” by Beth Buelow I was absolutely praying she would reveal a new secret to making sales without picking up the phone. I was rooting for the fact she was a fellow introvert and she too would understand how uncomfortable it is for us to make phone calls! Sadly, she didn’t have anything to offer. Instead she actually said it is crucial for our business.
I know it sounds like bad news for us…
However, I don’t accept defeat too easily. There must be a way around this! So I’m taking it upon myself to find more comfortable ways to make sales as an introverted entrepreneur. This may mean more face to face conversations or more activity on social media. I haven’t decided yet. But I will update you once I’ve worked it out.
Topic of my first ebook perhaps?
I know I can’t be the only one that doesn’t like sales calls?
How do you handle sales calls? Do you love it or hate it?
Have you found an alternative way to make sales?
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