The word entrepreneur has become the buzzword for the millennial generation. Many 20-somethings have decided to leave full time employment and chase their dreams. I think it’s great. I think it’s liberating. I think we’re changing the face of success. But I think there is a lack of understanding about entrepreneurship that could potentially be discouraging others from joining this exciting community of creatives.
So here goes my story so far…
Before I decided to embark on my journey I had no clue about business or anything that came with it. I just knew I liked the idea of being my own boss and putting some of my ideas into action. I had already organised a charity event and enjoyed the process so I knew I was capable of being proactive with my ideas. It wasn’t until I started researching about business plans, marketing and growth strategies I started to think…I don’t quite like this. My initial perception of business was that it was a creative and innovative field. But the more I researched I realised this wasn’t always the case. Discussions on profits and sales seemed to dominate the area which became unappealing. If I’m honest…I didn’t leave my job and move towns just to focus on sales and profits (as crazy as it sounds). I moved towns to follow my dreams, to challenge myself and to see what I was capable of.
It wasn’t just my passion that made me give up everything. It was my higher desire to bring change and impact to others and the world. I love helping people and I love the idea of inspiring and positively impacting others. However, when I started to put my ideas to paper, it became difficult. I felt anxious. I felt confused. The light-heartedness of my ideas faded as the reality of implementing my ideas quickly set in. My ideas were failing to flow and every decision felt like a life or death scenario!
But I couldn’t understand why I wasn’t enjoying starting up my business? It was something that I WANTED to do and there was no doubt in my mind that I was passionate about my idea. But my doubtful questions continued to consume my mind.
“Did I really want to pursue business?” “Was I capable of implementing my ideas?” “Do I have the intelligence to learn all the technical business language?”
The more I asked myself these questions…the more the words “yes” faintly echoed in my mind…
I knew this was something I had to do! The subtle reminder of returning to a 9-5 life encouraged me to keep going on this entrepreneurial journey. I knew there was more to life and I knew for sure I had to experience it.
But then back to reality! I couldn’t think of ways to progress my business. I was stuck.
As the thinker that I am, I began to analyse why I felt stuck and why I was feeling stressed and anxious every time I thought about my business. Then it came to me that I was trying to do something that wasn’t true to myself. I was stifling my personality with business techniques that I “thought” were necessary for business. I forgot the reason why I started and I let other people dictate how I should create it. I lost the heart and passion of my business. It was dying a slow death and I needed to act fast to revive it.
So I changed my business approach! I changed the whole outlook of my business to allow space for my personality to shine through. At the end of the day…I have a good personality…I’m funny, caring, little quirky and down to earth. So I wanted to create a brand that reflected that. It’s so important when starting a business that you do something you’re passionate about. You have to give yourself completely to the cause and brand it in a way that reflects you!
So far the main thing I learnt is that entrepreneurship isn’t rigid. It can become whatever you make it. Each time someone is successful in entrepreneurship they create a new way to get to the top. There isn’t a clear cut path. We just need to be creative. Don’t shy away from entrepreneurship because you didn’t study business or because you don’t associate yourself with being creative or extroverted. You don’t need to have any of those traits. You just need to be open-minded and have a strong desire to bring change and impact to the world (like I do).
So ambitious people, trust your beliefs and passions and run to the hills with it!
Feeling inspired already? Share it with others. Don’t keep it to yourself!